Well, I haven’t written a day by day account documenting my experience with Michael Cheney’s  ‘Brain Dump’ as I intended, because there was a disappointing amount of material to write about. I don’t mean to say that he didn’t put his heart and soul into each of the 90 minute sessions. What I found to be disappointing was the fact that the entire ‘conversation’, was a 60,000 foot view out of the airplane window. You can see the hills and valleys and an occasional structure as you fly over the near empty landscape, but none of the important details are visible to the naked eye. I told you on my “About My Journey’ page that I would always give you the cold hard facts about my successes and failures with no candy coating, or to quote Michael Cheney, ‘Warts and all.’. I have to put this one down as one of my many not so good decisions that I have made over the course of my journey to a successful internet marketing career.

Not Michael Cheney’s fault, I am sure he put out a product that many would find extraordinary by all standards, but for me personally, it missed the mark. When I do become a successful internet marketer, I am sure I will find the many business tips to be very informative and practical. But, at this stage of my internet  career, in which I am still experiencing more ‘Failure to Launch’ then I am anything else, it wasn’t the neural network I was hoping it would be. I don’t know what I expected, but it wasn’t what I got out the eight sessions with Michael.

Here comes the kick in the stomach and maybe what helps to stir up the negative juices just a little, and it is something I should have anticipated. Michael Cheney will soon be coming out with the recordings from these sessions and selling them at a greatly reduced rate. I have been around the internet marketing business long enough to have seen this one coming. I am even willing to place a small wager that I can even write a small part of the sales page. It will go something like this, ‘Previously,  Michael Cheney’s Black Box sold for $1997, but you can get yours today for the low, low price of $297’ I cut out the usual; not $1997, not $997, not $597, not even $397, but just $297 sales jargon that seems to be so popular today, frankly I just find it annoying and an insult to everyone’s intelligence. At that price it is a bargain and I would have bought it in a heartbeat and would have felt that I got what I paid for.

I do however feel that this practice of offering an exclusive ‘Look inside of My Business’ for an exorbitant sum, should stay as advertised, an ‘Exclusive Look’ and not sold at some bargain basement fire sale a month or so later, or anytime for that matter at an extremely reduced rate. I wrote Michael Cheney expressing my disdain, explaining how I felt it diminished the value of the product I purchased, after all, myself and twenty four other people paid a lot of money for that ‘Exclusive Look’ inside Michael Cheney’s business. I understand that Michael is a millionaire and he makes a million or more every year, but I don’t and to me $1997 is a lot of money. There was nothing in the eight 90 minute sessions that was an incredibly deep dark secret that would give me a tremendous advantage over someone who purchases the same ‘Exclusive Look’ two or three months later at a fraction of what I paid. In the game of baseball, I am sure this would certainly be termed a ‘Foul Ball’. By the way, I haven’t gotten a response to my email, I should probably send him this post as well.

Even though I have never met him,  I like Michael Cheney and have been a customer and reader of his for quite some time. When he sells a product I always give it a good look and I probably still will, it hasn’t changed my mind about Michael Cheney being a brilliant internet marketer.

“If not you, Who? If not now, When?” Hillel

Michael Cheney’s Brain Dump, that he is calling ‘The Black Box’ for reasons I explained in the last post, is only going to last five days. I am not capable of absorbing the information as quickly as it pours out of Michael’s head, who is?  Fortunately he is providing recordings and ‘mind maps’ of the entire process, which I am sure he is following as he speaks to us on the hour and a half phone calls twice a day. The calls move along way too fast to take adequate notes, so I will be going through the calls and taking notes for questions that I will email to Michael at an undisclosed email address, that I am sure will be closed after the thirty day duration of the interactive part of this ‘coaching’ course. Michael Cheney has not said this, so do not take this as a quote, just pure conjecture and logical course of events in the internet marketing world, the recordings for this course will probably be for sale for $497 sometime in the future, I hope that wouldn’t happen, but after all, Michael Cheney is an internet marketer and why let all this perfectly good content gather dust on the shelf. It would be a tough decision to make if I were Michael Cheney and had a perfectly good Black Box just sitting there in the dark waiting for the first ray of daylight.

Anyway, the first day was pretty much as you would expect, a get acquainted, getting started agenda where he talked about internet marketing, his background, warts and all, what motivates people to do this, clearing the deck of distractions, getting yourself organized and of course, The LIST. It was one of those things, you know, you had to be there. My one burning question is how do I start? What is the first action item that puts everything else in motion?

“If not you, Who? If not now, When?” Hillel

My Plan is beginning to take shape, a different, sharper, more aggressive image is emerging. A little scary and overly ambitious without question, but like I said in my last post, I am into the second year of my two year plan and I am way, way behind schedule. It is crunch time, so let’s get crunching.

However, I may have gone slightly over the top. ‘Howie’s Apprentice 5 Program’ has a busy and ambitious schedule, but it is doable for most people, myself included. Three nights a week on one hour plus webinars, with ‘homework’ assignments overseen by Howie’s project managers, is about as much as I can handle.

But, as fate would have it, Michael Cheney, yes the millionaire internet marketer Michael Cheney, had an epiphany on a plane ride back from a soccer game, extreme turbulence, people screaming, etc., you may have had a similar experience yourself,  and he realized how easily he could be the late Michael Cheney, one time internet marketing millionaire, now deceased. Fortunately for all involved there was no airline tragedy that day, but what did come out of it was that Michael knew, that if he were to suddenly pass on, he was not going to leave a legacy of any kind, he would just be gone.

Years of internet marketing experience and knowledge would be gone in a heartbeat. Even after a plane crash, there is the famous ‘Black Box’ to provide answers to investigators that would hopefully prevent the same tragedy from happening again. Michael didn’t have a ‘Black Box’.

A short time after that life altering experience Michael came to the conclusion that, should something happen to him, he needed to know he left something behind and helped others in the process. He wanted to leave his own ‘Black Box’ behind, and Michael Cheney’s ‘Black Box’ Coaching Program was born, a little play on words, but very telling. Can you see where this is heading?

As soon as I saw where “The Black Box’ was going and what Michael Cheney’s ‘Black Box’ was going to contain, the rest was history.  Michael Cheney’s “Black Box’ is nothing less than a complete brain dump of his internet marketing business, as he likes to say, ‘warts and all’. This is the first time anyone in internet marketing, especially anyone in internet marketing of Michael Cheney’s room presence, has done anything like this before, and may never again. Even with everything else I have on my plate, I could not pass on this once in a lifetime opportunity to learn from someone of his caliber, in my chosen profession of internet marketing, a ‘no brainer’. Michael Cheney’s ‘Black Box’ was not inexpensive, but it was less than I expected to pay. It should certainly prove to be some of the best money I ever spent on my internet education, and will save me months if not years of disappointment and failure.

I am committed to my new career in internet marketing and have more or less, set the boat adrift with no means of returning to shore without finding the oars I need to row myself to the ‘safe harbor’ of financial freedom. Michael Cheney’s brain dump will only last for five days, so there will be a tsunami of internet marketing knowledge coming my way in a hurry. ‘Howie’s Apprentice 5 Program’ will continue for 10 weeks, so if necessary I can work double overtime to catch up and make sure I don’t miss anything that ‘Apprentice 5’ has in store for me. When the going gets tough, the tough get going. So, ‘Let’s roll’.

“If not you, Who? If not now, When?” .. Hillel