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My Honest Assessment of Michael Cheney’s Black Box
Well, I haven’t written a day by day account documenting my experience with Michael Cheney’s ‘Brain Dump’ as I intended, because there was a disappointing amount of material to write about. I don’t mean to say that he didn’t put his heart and soul into each of the 90 minute sessions. What I found to be disappointing was the fact that the entire ‘conversation’, was a 60,000 foot view out of the airplane window. You can see the hills and valleys and an occasional structure as you fly over the near empty landscape, but none of the important details are visible to the naked eye. I told you on my “About My Journey’ page that I would always give you the cold hard facts about my successes and failures with no candy coating, or to quote Michael Cheney, ‘Warts and all.’. I have to put this one down as one of my many not so good decisions that I have made over the course of my journey to a successful internet marketing career.
Not Michael Cheney’s fault, I am sure he put out a product that many would find extraordinary by all standards, but for me personally, it missed the mark. When I do become a successful internet marketer, I am sure I will find the many business tips to be very informative and practical. But, at this stage of my internet career, in which I am still experiencing more ‘Failure to Launch’ then I am anything else, it wasn’t the neural network I was hoping it would be. I don’t know what I expected, but it wasn’t what I got out the eight sessions with Michael.
Here comes the kick in the stomach and maybe what helps to stir up the negative juices just a little, and it is something I should have anticipated. Michael Cheney will soon be coming out with the recordings from these sessions and selling them at a greatly reduced rate. I have been around the internet marketing business long enough to have seen this one coming. I am even willing to place a small wager that I can even write a small part of the sales page. It will go something like this, ‘Previously, Michael Cheney’s Black Box sold for $1997, but you can get yours today for the low, low price of $297’ I cut out the usual; not $1997, not $997, not $597, not even $397, but just $297 sales jargon that seems to be so popular today, frankly I just find it annoying and an insult to everyone’s intelligence. At that price it is a bargain and I would have bought it in a heartbeat and would have felt that I got what I paid for.
I do however feel that this practice of offering an exclusive ‘Look inside of My Business’ for an exorbitant sum, should stay as advertised, an ‘Exclusive Look’ and not sold at some bargain basement fire sale a month or so later, or anytime for that matter at an extremely reduced rate. I wrote Michael Cheney expressing my disdain, explaining how I felt it diminished the value of the product I purchased, after all, myself and twenty four other people paid a lot of money for that ‘Exclusive Look’ inside Michael Cheney’s business. I understand that Michael is a millionaire and he makes a million or more every year, but I don’t and to me $1997 is a lot of money. There was nothing in the eight 90 minute sessions that was an incredibly deep dark secret that would give me a tremendous advantage over someone who purchases the same ‘Exclusive Look’ two or three months later at a fraction of what I paid. In the game of baseball, I am sure this would certainly be termed a ‘Foul Ball’. By the way, I haven’t gotten a response to my email, I should probably send him this post as well.
Even though I have never met him, I like Michael Cheney and have been a customer and reader of his for quite some time. When he sells a product I always give it a good look and I probably still will, it hasn’t changed my mind about Michael Cheney being a brilliant internet marketer.
“If not you, Who? If not now, When?” Hillel



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