Once again, Alex has hit a home run and gotten the real skinny straight from the Fox’s mouth. Andrew Fox is open and completely forthcoming with the methodology he uses when dealing with his list. He explains how you must identify the niche for your list before you try to sell any product to your list. I really need to listen to this interview several times with a notepad in order to get the flood of information coming out.

The format was more informal than the Rich Schefren interview, Andrew Fox is easy going and personable and understands what it takes to become a super successful affiliate marketer and shares that knowledge and attitude. It was a peek inside the Affiliate JV Marketplace and how the interaction works prior to a product launch. Andrew Fox explains how he gets/creates the bonus products that have become an expected, no demanded addition to the main product being sold.

The psychology of selling was discussed and Andrew Fox revealed a technique he uses to get the customer to click throughs to his website by starting a story and finishing the story on his blog. He explains the stage by stage selling involved in getting the customer to the buy button. Alex Jeffreys and Andrew Fox discussed how the plan must be in place to get your list from the introduction phase through to the purchase phase. It was eye opening for me.

Andrew Fox touched on the ‘new things’ he is doing to continue being a super affiliate marketer, he explained how he is getting into blogging, video and social bookmark marketing in Twitter. They, Alex Jeffreys and Andrew discussed positioning their selves with all the new web 2.0 marketing and how they are sure in two years in will be a new internet marketing era once again. I must take a mental note from this and if I want to be ready for the next wave I have to start positioning myself now.

I need a plan to move forward. If I had to name the most important takeaway from this session, it would be that the most important thing to do is ‘Get off your ass and do it’, all the training is worthless unless I take action. I am still positive that having chosen Alex Jeffreys Internet Marketing Coaching Program was one of the best decisions I have made in the pursuit of my internet marketing career to date.

The Mentor’s Mentor, Rich Schefren is Alex Jeffreys current internet marketing coach, Alex credits Rich with getting him to the next level in his business and has set him on the internet millionaire course. Right from the start Rich defined the six key steps to becoming an internet marketing professional. This post is on the large size and I did it in outline format for two reasons; it serves as a guide to model your business processes and two, it does exactly the same thing for me.

 A Business by Design:

• What You Want – Clearly and concisely describe what it is that you want this business to do, start with what you don’t want to really be clear about what you want.
• Who are your prospects/customers and what do they want.
• What is the purpose of your business?
• The Simplest Business Model Wins. Rich was talking kind of way over my head in this section. Let me rephrase that, he was talking about business processes and procedures that I feel are so far in the future for me, that by the time I will be able to use it, I will probably have forgotten it.

 Your Personal Entrepreneurial Ability:

• Resourceful vs. Searching for Resources. Entrepreneurs figure things out on their own. Spend time trying things on your own. 
• Cause and Effect – Intuition. Ask why, and keep asking why until answers come.
• Highest and Best Use. Of your time, money and efforts.
• The Ability to Systemize. What you do and breaking it down visually. A suggestion here is to download the Internet Manifesto (it’s free).

 Your Ability to Learn and Apply:

• Just in Time vs. Just in Case, don’t learn something or buy a product until you are ready to use it. 
• Understanding Your Brain; Mind maps, mind maps, mind maps. It helps you to build relationships between ‘things’ and retain the information.
• Rapid Learning Secrets; Rich talked and explained the theory behind speed reading, speed watching and speed listening. It’s really a change of mindset and willingness to initially not understand anything. This helps you to consume and process information faster than others. Speed listening is the easiest to master and manage.

 Your Ability to Create Killer Products, Rapidly; this topic is extremely difficult to nail down, but there is an easier way to create a new product, once you find out what it is you want to create.

• Use Amazon as a research tool and read the readers comments on the books they read, that relate to your product
• Use only one format for a product and get good at it.
• Create your products in chunks, logically related segments.

 Your Ability to Partner; it is the fastest way to grow your business, for instance, if you can sell, find a partner who has a great product, but can’t sell. You get the idea

 Your Ability to Manage; without developing this ability you will never actually be free of your business, and eventually will be a slave to your business instead of your employer.

 Rich Schefren spoke for a minimum of one and a half hours and the call was packed with helpful, inspiring information. There was a truckload of takeaways in this bonus call and I will be listening to this call again and again to make sure I retain as much as possible.

 And Rich Schefren wrapped up the call with an introduction to his latest product for an ongoing business training membership to a really ground floor business building monthly seminars and reports about the latest innovative marketing methods that are currently in play with the biggest internet marketers. Look for my link and more Founders’ Club info in a later posting.

The Money is in the List, the money is not in our websites, the money is not in our keywords, the Money is in the List. You need traffic to your blog to build a list, traffic comes before the list. Traffic, traffic and more traffic is the key to success, especially organic traffic. I really do understand that List Building is the only way to do business. I know, I know, I need to build my list. I haven’t actually started to build my list, I think I may have slipped back into my fear of failure and right now am slightly, maybe a little more than slightly, afraid that if I start to build my list and it doesn’t happen, where do I go from there? My focus needs to be on building my list. 

It’s taken me while to get to this particular post, I think because I have been frozen in a state of inactivity for the past week. I know what I must do next, and I need to get it done. Ever find yourself in that spot? I find myself here all too often anymore and I am not sure why. I seem to do better when there are technical processes to complete with a definitive result at the end of the task, a measureable process. I know what I must do and this is the week I get off my can, burn down the tower of inactivity I have been hiding in and get busy building my own list.

Alex has provided us with a ton of information and strategies behind his email marketing to his list. Using his triple threat strategy he is able to get four to five times the average response rate from his list of potential customers. I won’t reveal that strategy in this blog post, but if you were to join my list I would share that with you. It’s really quite simple and it really is something we should be doing automatically. Once Alex went over his email drill down procedure, it was easy to see why he has the success he does, versus what the normal email marketing process is when you just set your auto responder and forget it. Just subscribe through my RSS feed.